about us
As a NYS Conditional Adult Use Retail Despensary (CAURD) license recipient, LYFTED ESSENTIALS aspires to become the leading cannabis retailer in our region.
Our mission is to provide a safe, welcoming, and educational environment where adults can access the highest-quality cannabis products. We are dedicated to creating a positive and inclusive experience for all, regardless of their level of cannabis knowledge or experience.
At LYFTED ESSENTIALS we believe that cannabis can enhance the lives of our customers in a responsible and enjoyable way, and we are committed to being a trusted resource for recreational cannabis in our community.
As a justice involved CAURD recipeint, LYFTED ESSSENTIALS recognizes the tremendous opportunity our dispensaries will have to create equity for those communities harmed most by the prohibition of this ancient flower.
Our success will be measured by the equity we build within our community. We will work diligently to facilitate strategies that will further enhance economic opportunity, build strong neighborhoods, and provide a solid framework for quality growth and development. A successful LYFTED ESSSENTIALS will generate funding for educational initiatives, provide vital resources for programs that will cultivate entrepreneurship, and foster economic empowerment through job creation.
the team
Jonathan "Jaeo" Whitaker
Jonathan "Jaeo" Whitaker
Jonathan "Jaeo" Whitaker
Jaeo, Lyfted Essentials co-founder is a lifelong Long Islander. As a music artist p/k/a Jaeo Draftpick and owner of The 51631 LLC multimedia company, Jonathan’s ties with the community run deep. Through art and fashion Jonathan has been able to connect with Long Islanders in a unique way that highlights the pride we hold for our hometown.
Jaeo, Lyfted Essentials co-founder is a lifelong Long Islander. As a music artist p/k/a Jaeo Draftpick and owner of The 51631 LLC multimedia company, Jonathan’s ties with the community run deep. Through art and fashion Jonathan has been able to connect with Long Islanders in a unique way that highlights the pride we hold for our hometown. With regional success in this space Jonathan has also been able to give back to the community through mentoring, organizing annual food drives, and summer BBQs with school supply giveaways. As a qualified Long Island business owner and justice involved individual, Jonathan is dedicated to using his CAURD license to add value and create lasting change in our community.
Brian Bass
Jonathan "Jaeo" Whitaker
Jonathan "Jaeo" Whitaker
Brian, a lifetime resident of Westbury, NY has worked in the financial sector for much of his career. He has held Series 7 & 63 Securities licenses, a NYS Realtors license, and has worked in commercial lending providing working capital to businesses for over 15 years. Brian’s attributes his entrepreneurial spirit to his father Mr. Joseph
Brian, a lifetime resident of Westbury, NY has worked in the financial sector for much of his career. He has held Series 7 & 63 Securities licenses, a NYS Realtors license, and has worked in commercial lending providing working capital to businesses for over 15 years. Brian’s attributes his entrepreneurial spirit to his father Mr. Joseph Bass former owner/operator of a prominent car service in Westbury. Using the business principles, he observed from his dad and honed in finance, Brian developed Gifted By Nature, LLC, a custom clothing manufacture. Gifted By Nature LLC embodies his mantra, that we are all blessed and gifted by a higher power and can obtain our dreams through hard work and effort. As a partner in Capital Movement Corp, Brian is able to help teach and train others on financial literacy through his various roles and decorated financial background. His goal is to create sustainable business that will stand the test of time by delivering quality products and providing unmatched customer experiences. “It has always been a personal dream and goal of mine to be able tohelp build and grow the community that raised me.”
Lance Binyard
Jonathan "Jaeo" Whitaker
Lance Binyard
Lance, a Long Island native, is a graduate of Hampton University and St. John’s University School of Law. Driven by his entrepreneurial spirit Lance has amassed a wealth of experience in the marketing, multi-media, legal, and educational space. Lance’s company iMARKETSOCIAL LLC provides multi-media consulting services including digital ma
Lance, a Long Island native, is a graduate of Hampton University and St. John’s University School of Law. Driven by his entrepreneurial spirit Lance has amassed a wealth of experience in the marketing, multi-media, legal, and educational space. Lance’s company iMARKETSOCIAL LLC provides multi-media consulting services including digital marketing, branding and social media optimization. With a passion for the arts and education, Lance also serves as a NYCDOE vendor, providing learning opportunities in the art of digital music production/recording, intellectual property and the business of music. As a partner in The 51631 LLC, a multimedia company specializing in music and merchandise, Lance’s responsibilities include legal, music production, graphic design, digital marketing, branding, and strategic partnerships. As a partner in LYFTED ESSENTIALS LLC Lance is focused on creating the leading adult use cannabis retailer in our region, blazing a path of positive lasting change within the communities we serve.